Minnesotans Raise More Than $14 Million for Nonprofits in One Day

Press Release11/20/09

“Give to the Max Day” Inspires Unprecedented Levels of Giving at GiveMN.org

In just one day, more than $14 million was raised for 3,434 Minnesota nonprofits during the first Give to the Max Day on November 17, 2009. More than 38,000 donors participated in the day of giving.

In addition, GiveMN promised to give grants to the top three nonprofits that had the largest number of individuals who made donations. The close race resulted in four nonprofits receiving grants, with Second Harvest Heartland coming in first place, College of Saint Benedict coming in second place, and Twin Cities Public Television and Animal Humane Society sharing third place. Every donation made through GiveMN.org also received a portion of a $500,000 match.

“We are so thankful for the thousands of donors who helped support our nonprofit community on Give to the Max Day, which was truly an unprecedented day of giving in Minnesota,” said Dana Nelson, executive director of GiveMN. “In Minnesota, our legacy of giving is strong. The tremendous outpouring of support further demonstrates Minnesotan’s generosity and our commitment to helping others.”

Give to the Max Day was created to increase giving to nonprofits across the state by raising as much money as possible for nonprofits in one day. All donations on Give to the Max Day were made through GiveMN.org, a first-of-its-kind giving Web site that helps Minnesotans discover, support and engage with nonprofits.

“We are absolutely thrilled with the tremendous response Give to the Max Day received. We raised more than three times as much money for Minnesota nonprofits than any other previous online community fundraising event in the United States,” said Carleen Rhodes, president and CEO of The Minnesota Community Foundation and The Saint Paul Foundation, and a sponsor of Give to the Max Day. “We look forward to continuing to help advance charitable giving in the Internet age through GiveMN.”

The Bush Foundation, The Minneapolis Foundation and The Saint Paul Foundation sponsored Give to the Max Day and offered multiple incentives for donors to participate, including a $500,000 match and grants for the three nonprofits that had the largest number of individuals who made donations during Give to the Max Day. The sponsors, and additional partners, also covered transaction costs for gifts made on Give to the Max Day, so 100 percent of gifts went straight to the nonprofits. Given the unexpectedly high volume of donations, transaction fees were higher than planned. The McKnight Foundation generously stepped in to help cover these costs to ensure 100 percent of the dollars given go directly to the nonprofit organizations.

GiveMN is powered by Razoo and the backend processing is handled by Network for Good. Both were critical partners in making Give to the Max Day a success.

Through GiveMN, Minnesota nonprofits can showcase their work and introduce their organizations to potential donors. Customized profiles of Minnesota charities detail their individual missions, programs and events. GiveMN will continue to sponsor promotions throughout the year to inspire giving and engage the broadest possible number of Minnesotans to support nonprofits throughout the state.

About GiveMN
GiveMN is an innovative online resource that will change the way Minnesotans give and help create a stronger nonprofit community for Minnesota. GiveMN is an independent 501(c) (3) organization that is a supporting organization of the Minnesota Community Foundation. Many partners shaped GiveMN to build upon Minnesota’s strong tradition of philanthropy, including: Blandin Foundation, Briggs & Morgan, the Bush Foundation, Central Minnesota Community Foundation, Ecolab Foundation, F.R. Bigelow Foundation, Greater Twin Cities United Way, HealthPartners, Initiative Foundation, The Minneapolis Foundation, Northland Foundation, Northwest Minnesota Foundation, The Saint Paul Foundation, Southern Initiative Foundation, Southwest Initiative Foundation, West Central Initiative Foundation and Women’s Foundation of Minnesota. For more information, visit www.GiveMN.org.

Together We Thrive

Minnesota Philanthropy Partners is a network of people and organizations that share knowledge and services in order to have the greatest possible impact through charitable giving. Minnesota Philanthropy Partners supports The Saint Paul Foundation, Minnesota Community Foundation, F. R. Bigelow Foundation, Mardag Foundation and more than 1,600 affiliates across Minnesota.

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